Of course, in an industry like consumer electronics, it's hardly a surprise. It's been just 9 months since the last Samsung mobile release, the moment of course, when users started purchasing customised phone cases for Samsung Galaxy S3.

With Samsung setting the release date for the S4 to March 25th, it's fair to presume there's something of a cycle.

But perhaps companies are going to find it harder to rely on users constantly changing phones. After all, the commitment made to a phone is constantly evolving. Indeed, by getting customised phone cases for Samsung Galaxy S3, consumers are displaying a real statement of intent.

What is clear though, is that users have gotten used to changing their mobile devices. Not only are most applications and user contact lists now saved online, but by ensuring they're protected by customised phone cases for Samsung Galaxy S3, users are clearly starting to value this.

As a result, brands like Samsung are being forced to get more and more inventive with their product launches. This year's big event has been branded 'Unpacked' with the invitation reading 'come meet the next Galaxy.' With a poster that looks more like a movie poster than a product launch, the team at Samsung will be hoping users don't mind doing away with their personalised phone covers for the S3.

Current market trends might argue that that is not as likely as it once was. One of the lessons to be learned from users pursuing personalised phone covers for Samsung Galaxy S3, is that with every generation of mobile, there's an equal, if not greater, evolution of the consumer mind set.

With planned obsolescence no longer a factor, users can hold onto the same device for longer. They've also gotten more value conscious and smart enough to know when to upgrade, as is evidenced by their continued interest in personalised phone cases for the S3.

So as another year moves on, and another generation of mobiles pass us by, it's clear for all to see that users are starting to change their products to suit them. But will their personalised phone covers for Samsung Galaxy S3 stop them from making the jump to the S4?

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