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There is a lot of marketing, promotion and vanity advertising just in a name of a business - seriously. When you build your own business, a name doesn't just mean the word representing what you're going to do, or maybe the name of your inspiration. The name of your business must represent you and the company in a way that wouldn't be too generalized or won't be hard to market. After all, your business will need the profit to grow and develop. To be able to do vanity advertising with your business name, you have to decide on a name that will represent your company and won't easily be forgotten.
What is vanity advertising?
Vanity advertising is the marketing technique used to promote or advertise a business or company through a toll free vanity number. A vanity number is a special kind of telephone number that is made to spell out your company or business name (or whatever name your company chooses). Vanity advertising starts in the beginning; from the time when the business name was chosen, to the time when a specific relevant name (or the same as the company name) is decided on and put as a set of numbers representing the letters to make up a toll free number.
Why should your business do vanity advertising?
Businesses have to work to promote their products to increase profit. Aside from all the usual advertising techniques, another way to help promote your company is to do vanity advertising. With a vanity number representing your company, your business is seen as a stable company and assumed to be a consumer friendly business. With human nature's guide, people's attraction to free stuff and memorization is put to test with vanity advertising - but, because all they have to know is the name used for your toll free number, people are more inclined to recall the number and call as customers won't have to worry about phone bills - 2 birds in one stone!
Vanity advertising rises every business's call rates because without having to go through the trouble of remembering those long 1-800 numbers, and spending to call, customers won't have to doubt or think twice about calling and inquiring. It is easier to advertise your products to potential customers because with vanity advertising, all the customers have to know is (because you have a toll free number attached to your business) that your company has a consumer friendly atmosphere and the name of your business (the vanity number).
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