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Popcorn At Movie Theatres The History


The unparalled craze for watching the latest movies in theatres is not solely due to huge screens, amazing sound and picture quality, and comfortable seating. There is another factor that not only draws people but also is a major source of income for the cinemas. Yes, you got it right- that's food, and more specifically, popcorn. While the food sector of theatres has expanded to incorporate a wide array of options in the menu in the last few years, a big tub of popcorn is something you would almost always find in people's hands. People like to munch on popcorns, nachos, etc. while watching a movie; and sometimes, food is what makes watching an awful movie bearable. But do you know the history of popcorns becoming an integral part of theatres? Do read on as it is indeed an interesting story.


While some may be unable to think of the possibility of theatres without popcorns, let me tell you that there indeed was a time when this was the reality. While popcorn gained popularity around mid-1800s in America, the first steam-powered machine was invented in 1885. According to Smithsonian Mag who interviewed Andrew Smith, the author of Popped Culture: A Social History of Popcorn, the mobile nature of the machine catered to the people attending outdoor events, fairs, and circuses, which made popcorn even more popular. Since it could be mass-produced without kitchen, unlike other snacks, its prospects were even more promising. Plus the appealing aroma upon popping of the corn made it irresistible. Despite so many advantages, the movie theatres at the time didn't agree upon selling popcorn inside. That's because they were trying to duplicate the decor and setting of the real theatres and didn't want the snack to spoil the beautiful carpets and rugs. They also didn't want the munching noise of the snack to spoil the silent movie experience. Can you imagine yourself watching a good movie in one of the cinemas in Saket without anything to munch or sip on?


However, the addition of sound to films in 1927 opened the theatre industry to a wider clientele as illiteracy was no longer a barrier. Now that the sound of the movies could muffle the munching sound, one would find it okay to introduce popcorn within the theatre. However, the theatres owners remained hesitant. Then when the Great Depression hit, theatre owners introduced sale of popcorns inside of the theatre. The availability of cheap entertainment as well as cheap snack in the form of popcorn attracted people in abundance. In fact, the huge profits from popcorn helped keep the theatres afloat during the rough patch.


Now, one doesn't need to explain the importance of popcorn in today's theatres. In fact, there are people who so love the theatre popcorn that they'd happily skip lunch/dinner at the best restaurant in Delhi to be able to munch on the yummy snacks while watching a movie.



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