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Before any marketing activity of a company is designed, including the decision on the portfolio of the product, one has to understand the target group that one is working with. If one gives a glance to the target group of the HTC Phones, including the HTC Desire phone, one will realize that mostly the professionals are using such phone. When we say professionals, we are talking about the people either in the middle management or the higher one. Even the young professionals are not strictly into the formal attire, including their phone, to be showing interest and/or buying the phone.
The HTC Desire cases have to be, therefore, such that they suit the requirement of the people in the middle management level. Such requirements are basically of the HTC Desire cover to be formal. Such formal approach should reflect in the way the cover has been designed as also the colour schemes which are used. When one looks at the current cases of HTC desire, one will realize that the designs are mostly the ones which could be hanged on the belt of the people. Those are the most generic forms of covers used by the people in formal organizations and of formal dispositions.
One can find many other HTC Desire cases which are made of leather and are formal in the design and facade. There will not be one HTC Desire case which is away from this phenomenon. It is, hence, a perfect use of the target group. The company has realized the kind of audience that it garners and has managed to cater to their requirement in a very effective manner.
Even the colour schemes available with the HTC Desire cover are formal, with the exception of just a few. Most of the covers available are black in colour. The other more prominent colours include blue and white. However, among all the covers, there will be instances of one or more such HTC Desire case which has an informal colour. Such colours include red, pink and others. Hence, the phone has managed to integrate its communications in an effective and satisfactory manner.
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