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Food trucks are the fastest emerging channels in food service industry today. What made trucks such a popular alternative is its affordability and convenience. One can get good and healthy food at a lower price at food trucks. And these are beneficial not only for the consumers but also for the business owners and truck manufacturers as well. Let us find out more about the benefits and features of the trucks in the following article.
The concept of food trucks has been there since ancient times when street vendors in ancient Rome used to sell food to public on wooden carts. The convenience of mobile food trucks has let it gain tremendous appreciation from people. Today, the menu at a truck is not confined to just street foods but a lot more! One can find a wide variety of complicated cuisines over there. The truck menu options seem endless nowadays, for an instance, trucks are there that specialize in cupcakes, Thai cuisine, Mexican cuisine, seafood, vegan as well as vegetarian options.
Today's young generation prefers quality over quantity unlike the older generation who prioritized quantity. The two key features that the youth looks for i.e. healthier food and the food that has some story behind it are featured by trucks. Hence, food trucks appeal the younger generation a lot.
Previously, trucks were confined to top urban areas in bigger cities such as New York, Chicago or San Francisco or were merely a part of fairs and festivals. But today, trucks are popping up all over the United States including many suburban and rural areas. Due to its convenient features, trucks are gaining popularity for personal parties today. Instead of hiring a restaurant or caterer people are booking trucks for birthday parties, and even weddings! Isn't that cool!
The benefits of trucks are not just limited to the consumers but also for the first-time restaurateurs. Truck business is a low investment and minimal risk alternative of a regular sit-down restaurant. Besides, this there a lot more that makes truck business the most happening business of today! Let's discover a few of them.
Low Initial Investment
The initial investment for opening a truck is much lower than that of a sit-down restaurant. And you can use the saved money for other operations such as marketing, menu engineering and more! Isn't that a great advantage! Buying truck is the biggest investment that you make in a truck business which can be lowered by getting an old truck along with re-used equipments.
Low Operation Cost
When you own a restaurant you need to make bigger investments on expensive utilities, staffs including cooks, cashiers, managers, and many more! Also, there are many other expenses that make it a costly affair. Whereas, in case of trucks, the operational costs limited to food, supplies and gas. You need no large staff; just a few helping hands are enough! Apart from this when it comes to repairing and maintenance, the regular restaurants are an expensive affair once again! But in case of food trucks these costs are minimal.
Attracts More Customers
When people get healthier and hygienic food at a lower cost why would they go for a costly restaurant! And these features have made food trucks the latest trend among consumers. And this in turn benefits the food truck business owners.
Experimenting with Locations is Possible
While restaurants rise and die at the same location, food trucks can experiment with different locations! And a different locations = different customers! And hence, a tremendous increase in number of customers!
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