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May 04, 2012: Nespresso, a division of Nestle, the worldwide pioneer and reference for highest-quality, perfectly portioned coffee, has its first-ever television advertising campaign to U.S. audiences already on air now.
Nespresso, the worldwide market leader in premium portioned coffee, has introduced to worldwide coffee lovers the way to enjoy the very highest quality Grand Crus in the relaxation of their own houses, as well as to be savored at places outside the home such as luxury restaurants, cafes, hotels and offices. The Nespresso Company deals into the manufacture of both machines and the capsules they use. Nespresso machines and their capsules can be purchased in Nespresso stores, either by mail-order, or many other consumer appliance stores.
Nespresso recently launched first-ever television advertising campaign to U.S. audiences in partnership with Delonghi and TV campaign is already live now. The creative concept behind it is "The best cafe Yours". It will be maintained across digital media channels and through in-store materials, and will definitely connect the European-style coffee experience to the values and aspirations of the American coffee enthusiasts.
The Nespresso commercial ad campaign has been launched via The Martin Agency comprises a 30-second spot. It can be seen on national network and cable television and is aimed at introducing the Nespresso to a wider audience of American coffee drinkers. The TV campaign features the Lattissima+ the new generation of the Lattissima machines via Nespresso's partnership with De'Longhi.
De'Longhi is in partnership with Nespresso and is also online retailer of Lattissima coffee machine. The De'Longhi product offering also encompasses appliances for air treatment, floor care, food preparation and cooking (microwave and electric ovens, coffee machines, deep fryers, contact grills, food processors, etc), gas and electric freestanding cookers, built-in ovens and tops, water-circulating heating units for centralized heating system. De'Longhi markets Lattissima Espresso Makers.
Let us discuss the functioning of one of the coffee makers. The DeLonghi EN670B Nespresso Latissima coffee maker is one of them. It is very easy to use coffee machine that has an automated brewing functionality for cappuccino, latte macchiato, espresso and even needs just to put some hot water directly into your cup. This Coffee Machine has a 0.5L removable milk jug for your frothy milk and also keys are there to illuminate them with automatic controls that can make it simple and easy for selecting the desired type of coffee. This DeLonghi EN670B Coffee Maker can store your setting and remember the way you like your coffee to enable a touch of personalization.
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