CPC stands for cost per click and is one of the payment models of affiliate marketing. It denotes the amount which an advertiser has to pay each time someone clicks on the advertiser's ad. The CPC affiliate marketing lets the affiliate earn a certain amount per click for displaying the ads. Years back, ClickTrade used to be a popular advertising network and was bought by Microsoft but later abandoned most likely due to the problems involved in combating the rampant fraud. This is the major drawback associated with the CPC.

There have been found some software to do the clicking for generations of money and hence, selecting a trustworthy platform for marketing is the demand of the time. Google's AdSense is the highly popular form of affiliate marketing which also defines the working mechanism of such marketing campaign. Every time a user clicks on the Google Advert at a site, the site owners earn their bit of money. This makes a CPC model but unique as compared to others since it is contextual advertising and the banner or the advert is based on the affiliate's website content. Besides, Google monitors the click and all these factors have made CPC work much well for Google.

Things were certainly different in the earlier days of marketing and most companies employed CPC model without putting a regulatory check. Various problems and abuses resulted with time and some affiliates also began to use adware and track cookies. The force-click technique and false advertising became very common. Some even created spam sites with keyword stuffing which involves random placement of keywords all over the site for search engine to pick up and some other unethical techniques are still in use as Black Hat SEO. Very small part of market, like 1% use CPC as their affiliate marketing campaign due to various negatives associated with it.

It is very important to find for a reliable source of marketing for CPC for ethical marketing practice. The unethical and negatives of the CPC has let other marketing campaigns to evolve in the market. However, one can still find CPC networks in India which can offer fruitful results in the ethical way. If selected with care, the CPC campaigns can result into significant profit for the advertisers as well as affiliates. Earning is sure and constant with CPC campaigns and can even help in the periods of economy downturn.

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