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There are at least 27 million small businesses operating in the United States today, and around 6,000,000 more are started each year. However, standing out amongst the crowd doesn't mean spending a fortune on marketing campaigns. With cheap yet effective tools such as 1800 numbers, any business can gain a significant advantage.
What Do 1800 Numbers Mean to a Business?
Everybody knows what 1800 numbers are - they are strings of numbers or letters corresponding to numbers that customers can call when they have concerns about certain products or services. However, there is more to them than being a tool for communication. A 1800 number can actually help a business generate more profit when used correctly. In fact, with a little variation to an ordinary 1800 number, such as converting it to a vanity number like 1-800-FLOWERS, any business can stand out and enjoy the benefits of advertising for a very cheap cost.
A Vanity 1800 Number for Cheap Advertising
A business can use a regular 1800 number, but for purposes of advertising, a vanity number is a more effective choice. This is a 1800 number that makes use of both numbers and letters which relate to the business itself. This way, the telephone number can be more easily remembered, thus strengthening the brand it represents. Other branding tricks are notorious for being expensive, but a vanity number is quite cheap - for a small fraction of the cost of a small yellow page ad, a vanity number can already bring a full range of advertising benefits.
The Mileage of 1800 Numbers
Because 1800 numbers are portable, they offer great advertising mileage whether they are purely numbers or a combination of numbers and text. They can be used anywhere, from a billboard to a service truck to a poster to a business card and everything in between. This means any business can enjoy maximum exposure, which then boosts its market performance in the long run. The more people are aware of a certain brand, the more they are likely to patronize it and the more that business stands out among its less known competitors.
Consistency - The Key to Standing Out with 1800 Numbers
A business that wants to stand out in the market with the use of a 1800 number should realize that this is possible only with consistency. Consistency means the 1800 number should constantly be available to the people and must remain the same all throughout. There are businessmen who like to change their vanity numbers from time to time, but this is counterproductive. The objective is to implant the number and the brand in people's minds, so when this number changes frequently, the purpose is defeated.
Whether you have an existing business or are about to start one, look into 1800 numbers and how they can help make your brand stand out. Of course, you need to consider other marketing techniques as well but in any case, a 1800 number can always help bring you closer to your goals.
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