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Samsonite has always been keen to understand their customer's needs. Their researchers and market analysts, are constantly engaged to find out what their target consumer is looking for in good high performance luggage, and their products are designed accordingly. To meet the full range of luggage needs, Samsonite produces a wide range of luggage, including holiday luggage as well as compact cabin luggage, ensuring that loyal customers do not need to go to a rival brand for any kind of luggage needs. There is tough competition in the market and today's customer is very demanding, seeking not only practical luggage, but also great designs, styling and performance. To remain the market leader, and the first choice of travellers worldwide, Samsonite is constantly innovating, bringing out newer and better products that adapt to the changing needs of consumers and to keep their product range new and interesting.
Samsonite has always been known for path-breaking innovations in luggage technology. What is lesser known, is their constant focus on customer friendly design, which ensures that each suitcase or travel bag is designed to maximise ease of packing, organizing, protecting and carrying your belongings around. Focus on user-friendliness ensures that Samsonite suitcases are designed to make travel comfortable. To make their products lighter yet stronger, Samsonite came up with a path-breaking innovation called 'Curv Technology', a revolution for the luggage industry. Curv is the newest invention in thermoplastic materials, bridging the gap between plastic and fibre. Made of 100% polypropylene, the stiffness and strength values are around 5 times that of regular Polypropylene. This aspect makes Curv extremely strong and offers great impact resistance, even at extremely low temperatures. The flexible nature of Curv, allowed Samsonite to explore extensive design possibilities and create beautifully shaped luggage. Curv is a naturally attractive material, lending itself easily to rich colours and textures, allowing Samsonite to satisfy customers looking for attractive, vibrant, contemporary, colourful yet extremely lightweight luggage. The Samsonite X'Lite collection is one of its kind, and has struck a chord with travellers worldwide.
Samsonite also produces traditional leather briefcases for office use and leather bags with enough padding to hold your laptop and devices perfectly within. Samsonite Silhouette in its latest edition offers four wheeled rolling, enabling easy handling when on the move. This ensures that your arm does not get tired with the weight of an inclined bag, a great comfort to business travellers who are constantly on the move. Constant innovation also means that Samsonite can keep their luggage affordable and within the budgets of most travellers, unlike many contemporaries, and yet provide quality, style and sizes to suit your travel requirements.
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