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Business all too often try to take on too much when going into web development and search engine optimization. They come up with the idea that they need to spread their marketing dollars out evenly and focus equally on EVERYTHING they offer. True, you want customers to take advantage of all your services, but in reality, you know some of your services are more successful than others and some of your services are more in-demand than others. Take advantage of that.
As the premier Dallas SEO firm and Dallas web site design company, we at Cowgirl Interactive have learned that in web development, it is ideal to be as specific and narrowed as possible when developing your website, SEO and marketing efforts. This will allow you to find the best, most viable customers and deliver them the products they are truly wanting.
Let's take an example: say you own a sporting good s store. Sure your store sells everything - baseball gloves, footballs, helmets, running shoes, , etc. But what's your most popular item? Golf clubs? Take advantage of that. Target a section of your website to golfers, golf enthusiasts and instructors. Target your content to what they're looking for and tell them how you and only you can deliver to them what they need.
When we approach at Cowgirl Interactive Dallas do a web site design, that's how we look at it: what are people looking for and wanting to buy? How does that overlap with what this business offers? Then we perform extensive keyword research, build the website and launch a local search marketing campaign that targets and focuses on our findings. When we approach at Cowgirl Interactive Dallas do a web site design, that's how we look at it: what are people looking for and wanting to buy? How does that overlap with what this business offers? Then we perform extensive keyword research, build the website and launch a local search marketing campaign that targets and focuses on our findings.
Our Dallas SEO firm has found that this sort of targeted research lends itself perfect to local search marketing - or paid search marketing. You can target only the keywords that are specific to your niche target: like Dallas wedding cakes, Dallas area wedding bakery, etc. These highly focused terms are called "long tail keywords." Local search marketing can get expensive if not done correctly, and focusing your campaign in this way can help keep those costs down.
A quick tip to note: if your budget is stretched, try ONLY using local search marketing on Google. According to a recent study, 65% of users perform their searches on Google, so you'll get a lot more out of a local search marketing campaign on Google than you will out of Yahoo or Bing combined. A quick tip to note: if your budget is stretched, try ONLY using local search marketing on Google. According to a recent study, 65% of users perform their searches on Google, so you'll get a lot more out of a local search marketing campaign on Google than you will out of Yahoo or Bing combined.
Want to learn more about targeting your website and local search marketing campaign? Contact Cowgirl Interactive, the premier Dallas SEO firm and Dallas web site design company today!
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