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An advertising agency makes, designs, and deals with all parts of a client's advertising. An advertising agency in Mumbai can specialize in areas such as interactive advertising, or they can be a full-service agency that creates advertising materials like websites, online and social campaigns, brochures, catalogues, direct mail, print ads, radio and TV commercials, and sales letters.
Advertising Agency Mumbai is a creative environment that is a combination of fun, great opportunities to travel, meet famous people, and even put your feet up while drinking a beer coming up with ideas. Many agencies have areas that allow their employees to enjoy a game of pool or darts, relax on bean bag chairs, and even take a nap. Their salary package can be excellent with a good number of perks. A creative agency in Mumbai consist of strategy, design, marketing, and digital services to create content that satisfies the problems, needs or goals of a client. For example, if a client approaches a creative agency with the goal of increasing brand awareness, the agency will develop marketing and design strategies to accomplish the client's goal in quick time and in the best possible way. Many creative agencies are 360 degree equipped, meaning they will solve your problems and create the solution from start to finish.
The types of agencies:
- Above the Line (ATL): These are the big monsters that handle the prime accounts and create the national and international advertising campaigns that take a significant chunk of the client's budget. Their campaigns are shown up on TV, magazines, newspapers, and non-traditional media (stunts, guerrilla campaigns).
- Below the Line (BTL): These agencies are vitalto the media mix (even more these days with the significance of online ads). BTL agencies take care of direct mail, regional ads, text ads, online text and banner ads. However, they will sometimes handle ATL type of accounts too with a tie up with the ATL agencies.
- Through the Line (TTL): Perhaps the most common of the three, TTL agencies are a blend of ATL and BTL. They create campaigns from soup to nuts, from the big stunts, outdoor, TV and radio, right down to microsites and coupons. Tactics that were once considered BTL are getting enormous spending plans, including campaigns on Snap Chat, YouTube, Facebook, and Twitter.
Role of Advertising Agencies
Being Strategic Partners - The team working on the brand and launching a campaign learns the intimate details of the business. The result is a strategic partner, who can see gaps or a new direction in the marketing plan. After all, marketing and advertising are what the agency do all day. As strategic partners, advertising agencies can help you target a better demographic.
Marketing Analytic Specialist - Advertising agencies need to know how to develop the front-end analysis of demographics to fully understand buyer trends and capture the largest possible market. They also can fully measure results with back-end analytics that include ad open rates, open-to-sale conversions, and the cost-per-lead versus the cost-per-client.
Lead and Revenue Generator - Agencies know their clients want to see data on how well their efforts have succeeded in bringing in quality leads, and agencies readily collect and analyse that data. If many quality leads were generated, the agency will recommend doing activity on the same lines. If results were lacking, they will analyse and come up with better tactics.
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