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On the web, there are two popular mobile platforms available for Mobile App Development. The first is iOS, and the second one is Android. Some entrepreneurs develop cross-platform applications that run on both iOS and Android platforms. Many entrepreneurs aren't sure how to select the best Mobile App development platform for their business. Some try iOS or Android, while others try a native application, which runs on multi-platforms like iPhone, iPad, and Android.
Business owners first need to analyze which platform is best for their business before selecting a Mobile Application development platform. Sometimes businesses do not utilize all the benefits of a business mobile app due to selecting the wrong mobile app development platform for their needs.
How to Analyze the Best Mobile App Development Platform for your business app
Points to Consider Before Selecting the Best Mobile Application Development Platform:
Target Audience
First, you need to analyze your target audience and which mobile platforms they are using. Doing research on your customer profiles through geographic criteria attention is useful because mobile platforms vary by regions around the world. In the United States, iPhone users are used more compared to other countries, so if your target marketplace is the United States, then develop a business mobile application on iOS platform. If your business target marketplace is India, then choose an Android platform for mobile application development as it is more commonly used there.
User Behavior
It's beneficial to analyze targeted customer behaviors, as user behavior differs on mobile OS by country. In terms of your business product and services, you can decide if you need to develop a free application or paid application. Typically, iPhone users are ready to buy new applications, while most Android users are comfortable using the free mobile apps.
Features
With many different programming language developments, you can develop your business mobile application. You can choose the right development platform that easily satisfies all your requirements and gives the custom option for future changes.
App Development Cost
Cost is also an important point for many entrepreneurs. Many small businesses have a limited budget for a mobile application. Depending on their business marketplace, if they choose Android App development, it gives the best return in business. Many big companies have enough of a budget, so they choose a cross platform app development option that covers a huge part of the mobile marketplace for business expansion.
Analyze Devices
Android is compatible with 160 items and continues to increase day by day, while Apple has a different strategy. Latest Apple iOS supports 15 devices including different devices versions of iPhone, iPods and iPads. Windows supports 100 devices, while Blackberry only supports 10 devices. The decision depends which mobile app platform is best for your business and gives a complete return. You can choose any one or two mobile platforms; such as a cross platform mobile app solution.
App Submission Cost
It's important to consider the additional cost to submit your app into the app store. You need to buy developer account to submit a mobile app on the specific platform. Google Play store charges $25, Apple charges $100 for a basic account and $299 for Enterprise account. It is the same if you go with hybrid mobile app development option which you'll need to pay for each mobile app platform to publish your app.
Mobile App Platform Moderation
Each Mobile App platform has a different policy. iOS platform takes 10 days to review your app, while Google Play store takes around a week in a moderation system. Apple has many strict rules for app submission, so if your app not up to the mark as per their policy then it may be rejected. The same process follows in Google Play store, but for Android users, there is an option to download .apk file of any app and easily install on their device.
User Expectations
Expectations of users for various mobile app platforms varies by platforms. Apple users have more expectations from iOS application platforms because they are using the most trusted brands and have spent more for it. Apple users are also ready to pay for their choice of mobile app. While in Android, most of the users do not love to use paid mobile apps. If they like any paid app, then they will easily find a similar free app to satisfy their requirements.
It's important to be aware of the various mobile app development platforms so you can choose the right mobile application development solution provider for iOS/iPhone/Apple app development, Android app development, Windows app development and Cross-platform mobile app development. You can also hire mobile app developer for your choice of business app development.
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