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Search Engine Optimization is the buzz phrase of the online world. Today's internet is full of spectacular visuals, offering everything from streaming video to big, glossy-looking pictures. Your website will be indexed by majority of the search engines when you have SEO content writing. For the purpose of attracting more people towards your website, it is important to make use of meaningful and good SEO content which can retain your website visitors. It is a dream of every website to occupy the top place in search engines and it can be achieved by following the right search engine optimization technique.
How to analyze your SEO competitors:
We know where we want to rank and we know who is ranking there, but how will we get there? Deep stuff huh? Ha!
If you really want to deep dive on a competitive analysis, you could be busy for quite some time. Examine what your competitors are doing to learn strategies that can propel you to the same place, look at all of your target keywords and make a list of them, Google them and compile all lists for all the top sites for your keywords, look at their page ranks, check out the amount of internal and external links they have, and look at whether or not they use keywords as link anchors. Once you have found 3-5 regularly appearing sites, review their results to identify if they have a keen grasp on title tags, meta description and URL naming convention best practices. If there are lots of sites with your keyword in their anchor text, it makes it harder to rank well yourself. As you analyze your SEO competitors, you should be sure you cover all the bases like age of their domain, pages, keyword density, page layout, how much user-friendly, content etc. Well most of the basic things you can examine on your own with visual examination of the site.
How to choose keywords:
One of the main components that helps determine the success or failure of your search engine optimization campaign is your keyword selection. Keywords are what we type in when we are searching for products, services and answers on the search engines.
Now let's look at trickier example- say I own an online accessories store that sells all type of accessories. To rank highly for this keyword accessories would probably be at the top of my search engine marketing goals and yet this would probably not be a profitable keyword that will drive relevant traffic to my site. Because from an organic SEO perspective, you are unlikely to rank highly for this term until and unless you are a huge highly authoritative site. You would do well to go after more specific keyword such as women accessories, winter fashion accessories, trendy-summer accessories, Fashion handbags etc. Figure out the best possible SEO-keywords by running an SEM campaign for some time, so that you can get a sense of what the most profitable keywords are.
How to build back links:
Link building is the most important part of the search engine optimization process. It involves sourcing links to your website from other related sites on the internet. Concentrate on using techniques which yow know work now, and work well. By participating in forum discussions, you can build a lot of credibility with the search engines by linking to sites which already have a good reputation. Blogs are another great place to build quality back links by participating in discussions on subjects which are related to the content of your site, make sure you leave comments which are related to the content of your site. Directory sites provide web users with listings of sites which pertain to specific topic and it is essential that you submit your site to directories which have a good reputation with the search engines.
Importance of SEO sitemaps:
Sitemaps as the name implies are just a map of your site- on one single page you show the structure of your site, its section, the links between them etc. Sitemaps offer the opportunity to inform search engines immediately about any changes on your site. If your site is new or if you have a significant number of new pages then using a sitemap can be a vital to your success. Depending on your technical skills there are two ways - to download and install a sitemap generator or to use an online sitemap generation tool. Building a perfect sitemap includes lot of things; need to account for contextual grouping of your pages, hierarchical linking between pages, concise format that provides search engine spiders with a super fast blueprint for indexing your website. The webmaster can generate a sitemap containing all accessible URL's on the site and submit it to search engines.
How to boost your SEO with Google adwords:
Google adwords is a small, but vital, part of internet marketing process. Along with keyword research, adwords is a very valuable tool for getting a better Click Thru Rate (CTR) with the existing rankings. With increasing competition on Google adwords, it is important for advertiser to use strategies which ensure they are getting the most value for their budget. If you bid on traffic from many geographic locations, you can use Google analytics to compare how different locations convert. It is important for you to verify if the keywords you have picked are they really working for you. Google adwords helps you to test or verify your keywords to ensure that the keywords you have chosen work well.
Top 10 costly link building mistakes:
Basically people adopt link building strategies in order to improve website ranking and visibility in search engines but the improper or bad ways of link building strategy could lead to damage in search engines. Some of the bad link building strategies are listed below:
• Getting the links from same IP address.
• Meaningless anchor text.
• Wasting back links on irrelevant sites.
• Not updating your contents for months
• Overlooking the importance of on-page optimization
• Exchanging links on mass scale
• Not being aware of no follow and do follow
• Not being consistent.
• Buying links
• Not enough social signals.
How to get traffic from facebook:
Social media sites are the best sources to get your site popularity and exposure. Facebook can be used for advertising purpose, you can promote your product and services, to acquire new clients or to get traffic to your site. Simple things to do to get traffic from facebook:
• Your audiences get to see your profile at the first time and if it looks boring, irrelevant surely they will click away. So make your profile interesting, chirpy and relevant so that you get more and more likes from the visitors passing it by.
• Include proper site information in your description, on the wall and even on other spots like your photo gallery, the images and so on you share.
• Be regular and active, even if nothing new is happening at your end, you can share useful and helpful things closely related to your business.
• Simply start your own group closely related to your business niche and invite people to participate in it.
• Build a proper network of people so that you can convince and convey your message and turn your site visitors to your customers.
How to get traffic from twitter:
Twitter is a powerful tool that allows you to stay connected and find out what people are doing every single moment. Twitter has helped business achieve great marketing results, so what can you do to keep driving the free targeted traffic coming to your site?
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