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Gain more control, transparency, and protection easily. The Cisco Umbrella Secure Web Gateway (SWG) functionality provides cloud native, full proxy capabilities to improve performance and reduce risk by efficiently logging, inspecting, and controlling web traffic. Find out why security doesn’t have to be complicated. Cisco Umbrella’s SWG is a full proxy that logs and inspects your organization’s web traffic to deliver full visibility, URL and application-level controls, and advanced threat protection. SWG is essential to a Security Service Edge (SSE) architecture that also includes Umbrella’s firewall as a service (FWaaS), cloud access security broker (CASB), and DNS-layer security. With Umbrella as a foundation, and the addition of a Meraki or Viptela software-defined wide area network (SD-WAN), an SSE architecture evolves toward a Secure Access Service Edge (SASE) architecture that delivers best-in-class secure connectivity for modern hybrid workplaces and remote workers. Includes full visibility of all web traffic, anti-virus and advanced malware protection, sandboxing, decryption, content control, and granular app activity controls, in one easy to use interface. Radicati Market Quadrants are designed to identify top vendors within specific technology markets. Get this report to learn why Cisco Umbrella is ranked as a Top Player by Radicati and compare strengths and weaknesses against other web security leaders.
Online business owners have it tough. It's not enough to build a website, troubleshoot it constantly, fill orders, deal with customers and create marketing campaigns. If you want to grow your business, increase sales and improve your customer experience, you have to dive into analytics - and we don't mean just checking how many people visit your site every day. Through Web analytics, you can figure out how visitors find you, watch how they move through your site, track where they go after they leave and see how many of them are wearing purple shirts while they peruse your site. But analytics could change how you run your business. You'll learn which referrals and ad campaigns are effective and which should be dumped or tweaked. You might redesign your site to increase your conversion rates. Maybe you'll realize that you need to develop a mobile app or adjust your site for mobile users.
Whatever the outcome, you can reap the benefits, but it takes work. There are an overwhelming number of analytics programs out there - here are 10 of the big ones. Many are free or don't require much of an investment, so it's worth a look around to see what will end up being the best fit for you. Would you expect any less from Google than the gold standard? There are other traffic-analysis programs that can dig deeper and provide more services, but Google Analytics is the market leader because of its combination of function and value. It's free - you can't get a better deal than that. Google Analytics gets good marks across the board for its basic services. For starters, you can monitor visitor numbers, traffic sources, devices, location, social media shares, conversion rates and visitor flow. There are also plenty of nitty-gritty details available for hard-core analyzers who need to know about things like the screen sizes of their mobile-app users.
And of course, the program also ties in with Google's AdWords and AdSense programs. Another common complaint is that its real-time stats aren't as responsive as they could be. And some users have expressed uneasiness over the fact that Google isn't collecting all this data solely for the benefit of the user. Piwik is an open-source, self-hosted analytics program that's frequently cited as an alternative to Google Analytics for those who are uncertain about how Google might be using its customers' data. Like Google Analytics, it's a flexible, broad-overview platform that focuses on visitors: where they come from and what they do once they're on your site. It's useful for any kind of site, be it e-commerce, content-driven, an intranet system or a government site. You can install Piwik on your own server or pay a small fee to have a third party host it for you. The drawbacks of Piwik that people mention have to do with real-time information and time tracking.
Real-time viewer data is available, but it isn't very detailed. There's also no way to accurately tell how long visitors spend on your site unless they view multiple pages. If they stay on their landing page and leave from there, you might not even know they were there at all. And if you're looking for funnel analytics, then you'll be disappointed - you'll have to get that from another service. Just type in a URL, and you'll get a list of keywords along with a stat-loaded chart that tells you how much traffic the site gets for each keyword and the site's search-engine rank. For each term you'll also see the total number of results, the amount of advertiser competition and a yearlong trend analysis. Using information from SEMRush, you can monitor your site and spy on your competition to your heart's content. Compare keyword results in organic and paid search, examine your competitors' marketing strategies, find out how much they spend on advertising, watch their daily position changes and find other potential rivals based on keyword overlap with your site.
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