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With depleting attention span of visitors i.e. from 12 to 8 seconds while visiting the website, site owners are at tough call to keep the bounce rates to its minimum. And are fighting hard to affix the elements that could help them drive the convertible leads from their website designs alone. If you as a website owner are at a jargon of understanding what exact elements or principles your revenue-seeking website layout needs to withhold, here by keeping your woes to the minimum, we are bringing you 7 on-point & sought-after design principles that viewers anticipates & finds compelling to interact with - despite the industry type you are springing with. Where are your "call to action" buttons? Let's cite a hypothetical situation, you have your website ready, people have easily crawled your website, your propositions are shouting out loud through that big banner but wait where is that "call to action" button that's going to invite those precious visitors to brew further on their proposals.
There are two slight possibilities, either you have missed it or probably, it is lying in the corner spaces of the site's frame with off shade color scheme. CTA's aka "call to action" buttons are one of the important assets of designing facade as they hold the ability to prompt your audience to take a step closer to your sales target. Colour schemes that are bright yet not flashy to look at. Content that is compelling yet selling. Positioning of button where viewers eyes are likely to lock at. A website looks neat when its elements are not bumping into each other. Having a well distributed white space makes every para, image, component look appealing and legible to read and comprehend. The white space aka negative space won't puzzle your user's brain but would rather give them a break to process each and every micro-interaction or element within the web space.
Don't you like the appeal of giants like Apple and Google, how they have tried to keep the elements balanced while minding the gaps and still managing to glue the attention of the users. Webmasters have identified that users generally like to scrutinize a website in an "F" pattern. Which means, they start right from the top left of the page and move gradually to the top right of the page, and later while scrolling down, their interaction on the extreme right hand side of the page starts decreasing and whole focus boils down on the left side and the center on the page. Place content that's important like your offerings, CTAs, product images in the F pattern. While the areas apart from F space could be utilized to place the non-intriguing or less-relevant content pieces. Human appearances in the form of photographs of company's Directors, subordinates, or all its resources as a backdrop to showcase liveliness & authenticity of the company.
If not comfortable with self-portraying images, your website designs may include a stack of models visuals from free-source or paid images websites. Have a room for raw & realistic reviews, testimonials, and case studies from loyal & repeat customers or corporates to put a stamp on credibility & genuinely of your venture - for exploring visitors. Videos are a trend, make room for more informative guide on your products or offerings infused with humanly interaction in a form of video series. Your color selection will define the mood of your website. If you choose colors theme that is dull, faded and same throughout - users are likely to ditch the session and jump to other competitors to build their customer experience (CX). You can plan to choose a color pattern that's contrasting yet relatable to your brand bandwagon. Subtle, light and plain colors at the background while alert the components and buttons that are actionable with bright & bold colors. This way, users will find an easy time in targeting the go-to elements and components without getting lost into the webpage.
Ever considered the multistep forms? Multisite forms are forms or widget like structure that's divided into sections and requires user's inputs to process further on their queries. Must have seen in the shopping sites or online class registration websites - they all use multi step forms to attend the user's query. Gliding them via animation. Putting automatic scrollers to move to the next form whenever all the fields of the first form is stuffed with input. Putting numerical figures on top of the form to aware users on how many steps they need to cover more to reach closer to their desired product or service. The design of such forms is going to be completely your brand's diction, make it a combo of smart, intuitive and appealing one to skyrocket your website's goals. You don't have to multiply your website into ten different other websites and in accordance with your more than one targeted group of audience - to serve users personalization.
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