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Home Web Design Glossary What Is Web Design? What Is Web Design? If you want your digital marketing to be successful, you need to drive traffic to your website - but that traffic will only stay there if your site is user-friendly. That’s why it’s critical to have superior web design. When you visit a website, you expect it to look appealing and function smoothly. If you went to a site that took forever to load, featured a garish color scheme, and had hard-to-read text, you’d probably hit the “back” button. Your potential customers would react the same way, which is why your site needs to feature a clean web design that draws users further in rather than driving them away. But what is web design, exactly, and what does it take to improve it? We’ll answer those questions in our web design overview below, so read on to learn more.
Then consider partnering with our team of over 500 marketing experts for our web design services. We foster and form long-term partnerships so that your business has long-term results. What is web design? To start off our web design overview, what is web design? Web design refers to the process of creating a website, from the structure of each page to the color schemes and font choices. Without web design, you won’t deliver a structured presentation of your website that invites users to engage. What is the difference between web design and web development? It’s worth noting the distinction between web design and web development. Web development is a broader term, and it includes setting up the back-end side of your website - that is, all the behind-the-scenes coding. Web design, however, is limited to front-end optimization - that is, the part of your website users see. We’ll cover some of the most common components of web design below - as well as how to optimize them - so read on for more information.
Incorporating web design isn’t all it takes to create a successful website - you must incorporate good web design. That means creating a site that satisfies users’ needs and expectations, as well as Google’s ranking algorithms. To that end, here are 10 expert tips for improving your website page design! When you build a website, it’s crucial to consider your audience. Your site will look different depending on who you’re trying to reach. An excellent way to hone in on your audience is to use buyer personas. Buyer personas are fictional representations of people in your target audience based on your current customer base. For example, a robotics company’s web design might be based on the personas of an educator, business, and government buyer. Your personas should reflect characteristics that are common amongst your customers, so be sure to assess demographics, interests, and socioeconomic status when you work on creating them. Throughout the process of creating your site, you must ensure that everything you do helps promote your brand.
That goes beyond putting your name on the page and calling it a day. Everything, from the design structure to your font choice, should represent your business. For example, if your business has a particular color scheme associated with it - the colors you use in your logo, maybe - you could use that color scheme across your site to build the association with your company. Likewise, if you’re a luxury brand that wants to sound prestigious, you’ll would use different vocabulary than you would to sound casual. You don’t want your site to feel like a collection of generic web pages - you want it to feel like your business. When users visit your website, they need to find their way around. That may seem obvious, but your site visitors can easily get lost if you don’t develop an intuitive navigation setup on your site. To make your site navigable, start by making sure all your pages are grouped appropriately, and try to include internal links between related pages.
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