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Converting a great idea into an actual business often depends on getting sufficient money. In other words, you'll need to know how to find investors for business startups and existing enterprises. Having sufficient money will enable you to get the right materials and infrastructure as well as do the necessary promotional activities to make your fledgling business a success. Keep in mind that potential investors such as angel investors and venture capitalists get lots of requests for funding every day and they might not have the time or inclination to consider your proposal.
Make a list of potential investors for your business. You could start by going through your entire list of friends and family members to see if anyone in it has the ability to fund you. Further, you could network with their contacts as well. People are more likely to consider your request if you come recommended by someone they know and/or trust. You should also make a list of angel investors who are likely to be interested in your business, based upon their previous investing pattern. It is important to make these lists very carefully because this will save you a great deal of time and effort.
Create a powerful online presence so that people get to know about you. You could use a blog to create an image as a thought leader in your field. Visit various forums where you can interact with other people in your field and draw them towards your blog or website. You can also use social media to achieve this objective. When people search for you online they ought to be impressed by your energy.
Craft a carefully worded introduction and customize it to suit each and every person you contact. You have to make a powerful impression right from the first message you send them or else you might not get a second chance from potential investors for small business enterprises. There's nothing your investors dislike more than having to read bulk emails and in fact they will immediately trash your message.
Pitch your message very carefully because you should be able to tell your potential investors what's in it for them. For instance, private investors only want to know whether they will get their money back and what return they will get on their investment. An equity investor is interested in knowing whether shares in your company can be obtained in order to be sold later on.
Be systematic in your search so that you do not miss out on any opportunities. You should also be very prompt at replying to any enquiries you get because this demonstrates your eagerness to do business.
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