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A brand name is a name that you use to identify a family of products, services, or a single line of products or services that a company offers. For instance, Apple is the brand name used on most products manufactured by Apple, Inc. In this example, the business name and brand name are the same, a common use case. Your brand name is who you are to your customers. It is the pillar your business's public image will be built around. The products or services you offer can also have their own brand names. A business name is the legally registered name of your business. You'll use your business name to create contracts, open bank accounts, pay taxes, and any other administrative related activities. However, they don't necessarily have to be the same. In some cases, the business name is completely different from the brand name. A domain name is your website name - the internet address where people can access your website. Think of a domain as the address to the online version of your business. Every domain is one-of-a-kind. No website has the same web address as another website. Ideally, your domain name should be an exact match to your brand name. Think of your favorite companies. Odds are, their domain name is identical to their brand name. Having a matching domain ensures that people can easily find your brand online.
Have you ever wanted to try out a new personality? Since we're stuck with ourselves, day-in and day-out, our own personalities might sometimes feel a little tired from time to time. So what can we do about this? There are, of course, costumes, which are probably the reason so many people look forward to Halloween -- they can be their favorite superhero for a night and revel in a little creativity. But not all of us are willing to play dress up throughout the calendar year, mainly because doing so violates generally held social norms. After all, most Web sites that offer some kind of online community allow their users to create avatars, an electronic image that represents the person controlling it. Generally, members can be as creative as they like with their avatar, either fashioning it as close to their appearance and personality as possible or creating an entirely different personality.
One of these social networking services is Zwinky, a service launched in 2006 and owned by InterActiveCorp (IAC). Zwinky lets its members create their own cartoonish, large-headed and big-eyed avatars, which they can use in several different ways. One thing to keep in mind: Zwinky is open to anyone age 13 and older. If you're younger than 13, you won't be allowed to make your own account, not even with parental permission. Zwinky profiles can also be set to "private" if you're 18 or older, but profiles of Zwinky users younger than 18 are automatically set to private. So how does Zwinky work? What can someone with a Zwinky avatar do? And what kind of place is Zwinktopia, anyway? This may be a slightly unfamiliar approach for members of other social networking sites -- most simply request that you create a username and password and fill in some personal information, including e-mail addresses and phone numbers.
Zwinky, however, requires you to download a Zwinky icon onto your Web browser, which users click on to access the program's interface. When you've successfully installed the Zwinky program and opened up the program window, it's time to customize your Zwinky character. Every Zwinky has a personal wardrobe, which users can access by clicking on the "Open Wardrobe" button near the bottom of the screen. You can manipulate a Zwinky's appearance to make it look however you want, and users choose traits including gender, skin tone, hair style and color, and more. To move a Zwinky from one place to the next in a specific area, members simply use the mouse to point and click. You can make new friends or see a list of the ones you already have by clicking on the "View/Add Friends" button at the bottom of the interface. This button allows you to either send an e-mail to a fellow Zwinky requesting friendship or to see where in Zwinky's world your friends are.
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