What if the web could conjure up exactly the information you needed in exactly the format you wanted -- before you knew enough to ask for it? This could someday be the reality of Web 3.0, the next version of the web. This guide provides answers to common questions and has hyperlinks to articles that go into depth about the business opportunities and risks. It also has detailed explanations of key Web 3.0 concepts, such as the effects of decentralization on web governance and data management, and what enterprises can do today to test the Web 3.0 waters. What is Web 2.0? Web 2.0 are websites and applications that make use of user-generated content for end users. Web 2.0 is characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. The term Web 2.0 was coined by information architecture consultant Darcy DiNucci in 1999 to differentiate the post-dot-com bubble. Web 2.0 reflects the new age of the internet, which puts greater emphasis on social networking, cloud computing, higher participation levels and sharing information between internet users.

While Web 2.0 doesn't signify a technical upgrade, it does reflect a shift in the way the internet is consumed. Social media sites, web apps and self-publishing platforms -- such as Facebook and WordPress -- gained popularity during this shift. What is Web 3.0 (Web3)? Web 2.0 vs. Web 3.0 vs. Web 1.0: What's the difference? Compared to Web 1.0, Web 2.0 offers a greater degree of collaboration among internet users, content providers and enterprises. It highlights user-generated content and offers interoperability among end users. Web 1.0 is all about content browsing and finding information. Originally, data was posted on websites, and users simply viewed or downloaded the content. Increasingly, users have more input into the nature and scope of web content and, in some cases, exert real-time control over it. Web 2.0 introduced writable data that enables users to write and provide input to the internet; information on the Web 1.0 platform is unalterable. With Web 2.0, websites enable community-based input, interaction, content sharing and collaboration.

Types of social media sites and applications include forums, microblogging, social networking, social bookmarking, social curation and wikis. The information presented on Web 1.0 follows a linear format complete with lists and pages, whereas Web 2.0 follows a nonlinear format. Web 1.0 carries static pages, whereas Web 2.0 supports dynamic content, such as social media and user-generated content. Web 2.0 provides increased functionality and availability of web application programming interfaces, which are internet-based web services with an Hypertext Transfer Protocol-based programming interface. Since the advent of Web 2.0, the social aspects of internet communications have changed. Internet users can tag, share and tweet their opinions and engage in conversations. Wikis. These websites enable web users to contribute, collaborate and edit site content. Wikipedia is one of the oldest wiki-based sites. Web applications. These include software as a service, web apps and cloud computing rather than locally installed programs and services.

Mobile computing. Also known as nomadicity, mobile computing is the trend toward users connecting from wherever they may be. This trend is enabled by the proliferation of smartphones, tablets and other mobile devices, in conjunction with readily accessible Wi-Fi networks. Mashups. These include webpages or applications that integrate complementary elements from two or more sources. Social networking. This is the practice of expanding the number of business and/or social contacts by making connections through individuals. Social networking sites include Facebook, Twitter, LinkedIn and Instagram. Collaborative efforts. These are based on the ability to reach large numbers of participants and their collective resources, such as crowdsourcing, crowdfunding and crowdsource testing. User-generated content. This includes writing, images, audio and video content -- among other possibilities -- made freely available online by the individuals who create it. Unified communications (UC). UC integrates multiple forms of multimedia and cross-media message management functions controlled by an individual user for both business and social purposes. Social curation. This is the collaborative sharing of content organized around one or more themes or topics.

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